Let Them Know You Care Mindful Packaging

There is a Shift Happening

Industrial packaging used to be an afterthought; the focus was only on the contents. Now, all eyes are on the packaging itself. There’s a shift happening. A change from the Take-Make-Waste mindset to the Make-Use-Reuse-Recycle mindset.

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Linear

Take • Make • Waste

Circular

Make • Use • Reuse • Recycle

And It’s Happening Worldwide

73%

Of global millennials
are willing to pay extra
for sustainable offerings

Source: The Nielsen Company

80%

Of CEO’s believe it’s important
to measure and try and reduce
their environmental footprint

Source: PwC Annual CEO Survey

48%

Of U.S. customers say they
would definitely change their
consumption habits to reduce
their impact on the environment

(up from 28% two-years ago)

Source: The Nielsen Company

And it changes the game for everyone on your team

Before

Mindful Packaging

C-suite

Talking about
sustainability

Under pressure,
taking action

Operations

Execution
experts

Change
leaders

Sales & Marketing

Product
pitchers

Customer experience
consultants

This Shift is Creating Winners and Losers in Every Category

Food/Beverage, Pet Food, Chemicals, Pharma, Oils/Lubricants, Detergents, Healthcare and Consumer Packaged Goods.

In This New World, Your Customers Demand Mindful Packaging That Delivers Three Critical Needs

Minimize/ Eliminate
Materials

Maximize Reuse &
Recycling

Deliver a Great User
Experience